Partnering with our holiday light event offers a unique advertising opportunity. You’ll be part of a beloved tradition that brings over 21,000 KC families and neighbors together, creating unforgettable memories and enhancing the magic of the season. A partnership with us aligns your brand with the values of community while making a positive impact that resonates deeply with attendees. It’s more than just an advertising opportunity; it’s a chance to spread happiness and become a cherished part of a holiday tradition that lights up the lives of many.
LIMITED OPPORTUNITIES!
Explore Sponsorship Opportunities Below!
Previously reserved opportunities will be clearly marked.
We are offering limited opportunities, so don’t miss the chance to align your brand with one of Kansas City’s most anticipated holiday traditions. Secure your spot as a key partner and ensure your business is front and center during the season’s most joyful celebration.
Illuminate the Season with Us—Become a Sponsor Today!
Don’t miss out!
To secure your sponsorship, contact us now.
2024 Sponsorship Guide
OPPORTUNITY: Winter Magic provides a unique advertising platform, allowing your brand to connect with the warmth of holiday cheer and family gatherings. Our event draws significant traffic, offering an ideal opportunity to showcase your brand to a large, engaged audience. This document outlines our event, audience, and strategies to maximize your brand’s visibility and impact.
DEMOGRAPHIC: Our audience primarily consists of metro-area families. In 2023, we attracted around 21,000 families, with a total of about 78,000 attendees. Most of our guests come from Jackson and Clay counties in Missouri and Johnson County in Kansas. For the 2024 season, we are excited to move to Platte Purchase Park, a centrally located venue at the intersection of Hwy 169 and Hwy 152, offering easy access for families across the Kansas City area.
SOCIAL MEDIA: With over 16,300 followers across our KC event pages, which will be merged into one major event for 2024, our reach is set to grow significantly. Our strong social media presence is bolstered by collaborations with digital advertisers, and our event offers captivating photo opportunities that lead to extensive sharing and posting by thousands of attendees.
REPUTATION: We have a strong 4.35-star rating from 558 combined Google reviews, highlighting our commitment to excellence. For the past five years, we’ve partnered with Children’s Mercy Hospital, reflecting our dedication to community support and excellence. Rest assured, your brand will be represented with the utmost care and integrity.
“Presented By” Sponsor
Investment = $35k
Most Exclusive Advertiser:
Become the exclusive sponsor of our event and enjoy premier branding as “Winter Magic – Presented by [Your Brand].” Your company will be prominently featured alongside our event name across advertising platforms, including radio, TV news spots, social media, park entrance signage, food packaging, event programs, and more. As our top sponsor, you’ll be seen as the driving force behind this magical event, creating a strong association with the experience.
Plus, you’ll have the opportunity to brand a themed area within the event, enhancing your visibility and engagement with attendees. This is your chance to take center stage and showcase your brand as the heart of Winter Magic!
“Holiday Giveaway” Sponsor
Investment = $5k
Only One Opportunity:
Sponsor our holiday giveaway and wow our patrons with custom-designed event t-shirts. Your brand will shine in a memorable holiday celebration, and these unique shirts will become cherished keepsakes, creating lasting impressions for years to come.
Your sponsorship includes:
- Your brand will be prominently featured as the sponsor on all event t-shirts.
- We’ll produce an initial run of 200 shirts, with the option for additional runs if cost permits.
- These event shirts will be given to patrons through online contests and freebie nights on-site, always highlighted as being sponsored by your brand.
Your sponsorship will not only provide prominent exposure through our extensive online promotion but also ensure physical visibility.
“Event Program” Ad Space
Investment = $4k
Only One Opportunity: *RESERVED*
Your vibrant, full-color ad will reach over 21,000 cars at our event, ensuring your brand is front and center for every attendee. While they revel in the festivities, your ad will also serve as a lasting memento, keeping the joy of the event fresh in their minds when they return home.
Use this opportunity to share your brand:
- Festive holiday greetings, special discounts or exclusive coupons.
- Any message you wish to convey.
- Scannable QR code availability.
Make a memorable impact and connect with families long after the event!
“Ticket Stub” Ad Space
Investment = $3.3k
Only One Opportunity: *RESERVED*
Claim the only advertising spot on over 21,000 tickets this season! Your ad will be given to every visiting family, tying your brand to the excitement and joy of holiday festivities. As they head home, your brand will be a memorable reminder of their delightful experience.
Your advertisement can include:
- A custom image featuring holiday greetings, special discounts, coupons, or any message you choose.
- A clickable URL to boost engagement.
Don’t miss out on this exceptional chance to leave a lasting impression this holiday season!
“Lighted Display” Sponsor
Investment = $2.5k
Multiple Opportunities Available: *RESERVED*
Your company has a fantastic opportunity to sponsor an individual lighted display within our holiday experience. Your brand will be prominently highlighted in lights as part of your sponsored display. You can select from a curated list of pre-designed displays, or if you prefer, help create your custom display specifically for your brand.
This is a wonderful chance to showcase your holiday spirit to the entire city and build strong, positive associations with your company. By participating, you’ll connect your brand with the excitement and joy of this cherished holiday tradition, ensuring that your company leaves a lasting and memorable impression on all who attend.
Your advertisement includes:
- A festive, custom-lighted display highlighting your brand or message in lights.
- A standard display size is approximately 8 ft x 8 ft, with the option for a custom size available at an additional cost.
- You have the option to renew this advertising contract next season at a discounted rate. Alternatively, you can keep the display for an additional fee.
“Message Billboard” Ad Space
Investment = $2.5k
Multiple Opportunities Available:
With over 21,000 families attending our holiday event, you have a unique opportunity to send a joyful holiday message and make a memorable impact. This is a fantastic opportunity to boost your brand’s visibility and leave a lasting, positive impression on your community.
By delivering a festive greeting, you’ll strengthen positive associations with your company and ensure that your brand is warmly remembered. This thoughtful gesture will connect your brand with the excitement and joy of this beloved holiday tradition.
Your advertisement includes:
- 8 ft wide by 4 ft tall roadside board sign.
- A custom image, brand logo, etc. with a holiday greeting or any message that you choose.
“Santa Claus” Sponsor
Investment = $2.3k
Only One Opportunity:
What would a holiday celebration be without the magic of Santa Claus?
Imagine your company being the one to bring this festive joy directly to the people. Santa’s area will be uniquely branded with your company’s logo, ensuring that every interaction with our onsite Santa highlights your brand. Every time we mention or showcase our Santa experience, we’ll proudly include your name and/or logo as the exclusive “brought to you by” sponsor.
Your sponsorship will give your brand prominent visibility through our extensive online promotion and ensure physical exposure at the event.
Make your mark on the season and create unforgettable holiday moments with us!
“Food Vendor Package” Branding
Investment = $1.7k
Only One Opportunity: *RESERVED*
Your brand will shine on all our popcorn packaging sold at the event, reaching an estimated 15,000 families who will enjoy our gourmet selections. With your logo prominently displayed, it will be your brand they see each time they indulge in our delicious popcorn.
This is a fantastic opportunity to make a lasting impression.
Your advertisement can feature:
- A custom image with holiday greetings or any message that you choose.
Make your mark and connect with thousands of families as they savor every bite!
Inclusions
All Packages Include:
Website Ad:
Feature your ad in the prominent “Sponsors” section on our high-traffic homepage, where it will be seen by an average of 700,000 visitors. Just provide your image file and let us do the rest!
Free Tickets:
Each advertisement package includes event entry, with ticket quantities flexible to meet your organization’s needs. Typically, we provide entry for up to ten (10) vehicles, which you can use however you prefer.
We look forward to the opportunity to partner with you!
Please fill out the form below to discuss the available opportunities.
Winter Magic is a fundraiser for Children’s Mercy Hospital in Kansas City.
Winter Wonder for a Wonderful Cause!
